Post by account_disabled on Feb 27, 2024 2:31:33 GMT -6
The for free. Wojciech Ławniczak Panic is the worst, so first of all, a marketer must remain calm and try to soberly assess the situation in which not only he himself finds himself, but also his clients or consumers. Because the key things now are knowledge, understanding and empathy. If companies have prepared, they have customer profiles e. g. in the form of reports, personas. If they don't have it, I would create such a typology - at least based on sales data. Then I would conduct a study taking into account the context in which consumers now find themselves the context of time, activities, savings, children, etc.
It is necessary to take into account not only declarative elements what they say , how they behave. Now is the perfect time for such a study, because the first dust is settling and consumers are starting to adapt to the new reality. First-hand example Job Function Email List we are currently conducting a study on newonce. data with the most reaching medium among young recipients in Poland. We focus on understanding their attitude towards companies' marketing messages and the use of the pandemic theme in advertising. We also examine purchasing attitudes. For example, we want to know whether promotions, money off, on top, etc.
Reject this type of consumer today, or on the contrary? We will know the first results within a week and we will publish them. I believe that every marketer should conduct such a check among their target groups. This is work that can be done online. In my opinion, knowledge from such research is now crucial for companies to avoid shooting themselves in the foot with actions that are inappropriate to the needs and expectations of the market. Let's also remember that recipients' reactions will change over time, so what is relevant today may not be relevant tomorrow. The task for a marketer today is to be in.
It is necessary to take into account not only declarative elements what they say , how they behave. Now is the perfect time for such a study, because the first dust is settling and consumers are starting to adapt to the new reality. First-hand example Job Function Email List we are currently conducting a study on newonce. data with the most reaching medium among young recipients in Poland. We focus on understanding their attitude towards companies' marketing messages and the use of the pandemic theme in advertising. We also examine purchasing attitudes. For example, we want to know whether promotions, money off, on top, etc.
Reject this type of consumer today, or on the contrary? We will know the first results within a week and we will publish them. I believe that every marketer should conduct such a check among their target groups. This is work that can be done online. In my opinion, knowledge from such research is now crucial for companies to avoid shooting themselves in the foot with actions that are inappropriate to the needs and expectations of the market. Let's also remember that recipients' reactions will change over time, so what is relevant today may not be relevant tomorrow. The task for a marketer today is to be in.